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A rainy morning with one of the most useful books in history. I revisit this book at least every couple of years, because there's a very big difference between these two equally truthful statements: 

1. I hope you buy one of the personal care packages I'm offering this week
and
2. I want you to hold my care package in your hands because I know you love what I offer, and you're going to feel how much I care about you when you open up your box of treats. 

Both of these things are true, but one is more persuasive. 

A con artists' job is to trick you. A good salesperson's job is to present to you as clearly and truthfully as possible what is available, and to present those things confidently and persuasively so that you have a nice experience.

I am a good salesperson. And that's one of my favorite things in the world-- offering something to someone ecstatic to receive it.

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